According to an Ipsos study launched by KITEA, children and parents have very different ideas for the future. While they stay on traditional crafts, their children dream of more artistic careers.
It is precisely this contrast that we put forward in various films on the back to school 2019 evevent. This campaign with the touching and audacious tone was declined on several supports: press releases, radio, display and digital capsules
Media Buying, Social Media, Video Production
24 September 2019