Auto-Expo is the yearly rendezvous for car manufacturers to flex their muscles and score big sales. The 2014 edition was also the planned launch date of the new “Megane NBI” model for Renault. For this special occasion, we designed and developed an Ad Game with a thrilling backstory.
The new Megane NBI, the Star model of Renault due to be presented at the Expo, has been stolen! The investigation game then starts, and each participant plays detective following leads and gathering evidence in order to find the disappeared model in time for the scheduled exposition. The winner of the game was invited to literally retrieve the car from its location and drive it back to the exposition!