To launch its new 500ML can, Monster Energy entrusted us with a 6-month influencer marketing campaign. We strategically partnered with content creators deeply connected to the brand’s core territories: extreme sports, gaming, and urban culture.
These creators developed a variety of high-energy promotional content, capturing the bold and adventurous spirit of the brand. From immersive storytelling to adrenaline-fueled challenges, the campaign not only showcased the new format but also strengthened Monster Energy’s bond with its audience, amplifying visibility and driving engagement across digital platforms.
