To launch the new Samsung Galaxy A, designed specifically for young adolescents, we created a captivating adgame experience on social media. The campaign told the story of two teenagers who lose touch with one another, inviting participants to reunite them by following clues using the phone’s standout features.
This interactive narrative not only highlighted the Galaxy A’s innovative functionalities—such as its camera, connectivity, and performance—but also positioned the device as the perfect companion for the tech-savvy youth. By blending storytelling, gamification, and social engagement, the campaign resonated deeply with its target audience, reinforcing Samsung’s connection with the next generation.
