For the launch of Dacia Lodgy in Morocco, we designed an engaging social media game with an extraordinary reward: winning a brand-new car. What made this campaign truly unique was the exceptional experience offered to the winner. They were invited to the Dacia factory in Tangier to personally take part in assembling their car on the production line.
This innovative approach created an emotional connection with the audience, showcasing the car’s quality while delivering a memorable story that highlighted Dacia’s customer-centric values. The campaign generated significant buzz and reinforced the Lodgy’s appeal as the ideal family car.
