To celebrate the Amazigh New Year and honor Morocco’s rich cultural heritage, we created and launched a compelling content series for Azura. The campaign highlighted the significance of this celebration, weaving together storytelling and tradition to foster a deeper emotional connection with the audience.
A standout activation featured a renowned Amazigh influencer who authentically showcased the rituals and customs practiced in the southern regions of Morocco. By spotlighting these cherished traditions, the campaign reinforced Azura’s commitment to cultural appreciation and storytelling while engaging audiences with meaningful, locally resonant content.
