For the launch of the Renault Kadjar in Morocco, we tapped into the world of extreme sports to design an unforgettable campaign. Featuring our brand ambassador, Hassan Baraka, we challenged individuals representative of our target audience to join him live in malls and on the radio for a spontaneous adventure in paragliding, surfing, and more—without knowing their final destination.
This bold initiative not only showcased the Kadjar’s unique selling points but also leveraged the excitement of real-life experiences to create impactful content. The campaign included a groundbreaking achievement: the production of Morocco’s first-ever 360° advertising video, setting a new benchmark in the industry while positioning Renault Kadjar as the ultimate vehicle for adventure seekers.
