For the launch of Mountain Dew in Morocco, we tapped into the thrilling worlds of BMX, Freestyle Football, Surfing, and Skateboarding to connect with adrenaline-seeking youth. The campaign kicked off with a dynamic digital competition, inviting participants to showcase their skills and creativity in these extreme sports.
To bring the excitement to life, the digital phase culminated in on-ground activations, where the energy and spirit of Mountain Dew met the passion of Moroccan youth. This approach not only positioned Mountain Dew as the drink for bold, adventurous individuals but also built a strong and authentic connection with its target audience.
