To launch the facelifted version of the new Renault Megane, we created an immersive detective game that captivated audiences. The storyline revolved around the car being "kidnapped" upon its arrival in Morocco, jeopardizing its unveiling at the prestigious Auto Show.
Participants were tasked with solving the mystery by following clues and tracing the car’s whereabouts. This creative approach combined suspense and engagement, highlighting the car’s striking new features while driving excitement and anticipation. The campaign successfully elevated the Renault Megane’s launch into an unforgettable experience that resonated with the target audience.
