The launch of the Samsung Galaxy S series is always marked by high demand, often surpassing available supply. For the Galaxy S8, we turned this challenge into an engaging opportunity with the creation of a virtual queue. This innovative system not only secured your spot to purchase the phone but also gave you the chance to win it if you reached the front of the line.
To move up in the queue, participants had to complete a series of fun and creative tasks on social media, transforming their wait into an interactive and rewarding experience. This approach turned the excitement around the launch into a powerful digital engagement campaign, amplifying buzz while celebrating Samsung’s community of fans.
